He began with the mindset of small, actionable objective.
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All artwork: @muchcoffeeman
Hi everyone, today I’ll share an interesting perspective on ‘creator economy’ and the tools that enable creators to earn income from making and distributing online content.

If Facebook is for Boomers and Instagram is for Posers, then TikTok is for? I know, it’s tricky! TikTok officially surpassed Google as the most visited website in 2021 and it’s the next big place for marketers. 

If you haven’t tried TikTok as a marketing channel yet, let this newsletter be the inspiration to just get started! Read on and let us also know your thoughts on MrBeast’s ‘Hot Take’ 🤔

See you next week. 

- Jonas & Aditya
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He began with the mindset of small, actionable objectives. As I said, his primary goal was to be helpful. Money-wise, he hoped to be able to earn enough to pay for his lunch everyday. Well, just you wait!

Who knew TikTok marketing can get 11x return?

How hard could it be to run a little experiment to see if marketing on TikTok could actually boost growth?

How Microsoft built its own AI assistant, Cortana!

Cortana is a fictional AI character within the Halo video games, who serves as an advisor and assistant to the player character, Master Chief. However, Sandeep tells me there was a bit more to the idea than that.
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Hot Take
MrBeast, the reining king of YouTube with more than 90 million subscribers asks, "Would you rather have $10,000,000 or 10,000,000 subscribers on YouTube?"  How does one value the creator economy? Let us know your thoughts. Yes, we read each email :)
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See you next week!
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