When you find the exact right words to explain your product or service to prospective customers, they feel like you’ve read their minds.
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
There is this book, The Courage to Be Disliked, it’s about self improvement and uses theories of 19th century psycho analysts like Alder, Freud and Jung. One part in particular talks perfectly about what we call a ‘wantrepreneur. Basically someone who wants to be an entrepreneur but is not actively pursuing it, and just talks about it a lot. I’m definitely guilty of that myself. From the book:

Philosopher: Yes. I have a young friend who dreams of becoming a novelist, but he never seems to be able to complete his work. According to him, his job keeps him too busy, and he can never find enough time to write novels, and that’s why he can’t complete work and enter it for writing awards. But is that the real reason? No! It’s actually that he wants to leave the possibility of “I can do it if I try” open, by not committing to anything. He doesn’t want to expose his work to criticism, and he certainly doesn’t want to face the reality that he might produce an inferior piece of writing and face rejection. He wants to live inside that realm of possibilities, where he can say that he could do it if he only had the time, or that he could write if he just had the proper environment, and that he really does have the talent for it. In another five or ten years, he will probably start using other excuses like “I’m not young anymore” or “I’ve got a family to think about now.”

Just do it and don’t worry too much.. Seek for encouragement versus judgement. That’s what helped me put stuff out there. 

- Jonas

I've put a lot of time into this newsletter. I would really appreciate if you'd retweet this tweet where I introduce this issue. Thanks!
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Finding Language/Market Fit
When you find the exact right words to explain your product or service to prospective customers, words that resonate with goals and struggles that are already in their brains... “That is EXACTLY what I’m looking for” —  they feel like you’ve read their minds.
Why anti-conformists always end up looking the same
This is the hipster effect—the counterintuitive phenomenon in which people who oppose mainstream culture all end up looking the same.  
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1-2-1 interview with Codie Sanchez
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1 Useful idea
Create with your audience in mind. While creating what YOU want to make is important, it's even more important to speak to your audience in your content. What are their wants? Their needs? Their fears? Speak to them on an emotional level, and create content that resonates.

2 People you find inspiring
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1 Productivity hack that helps you the most
Zero distractions. Mental switching costs are REAL. I always have my phone, emails, slack going off and if I don't separate myself from these when I'm trying to focus NOTHING gets done well.
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